The Three-Tier System
The GBWA is a critical link in the three-tier system. Wholesalers buy products from the brewers, store it, sell it and deliver it to all licensed retailers:
This system has evolved over the years with three principle goals:
- To protect the safety, health, and welfare of the citizens of Georgia,
- To foster vigorous and healthy interbrand competition within the industry, and
- To provide an orderly system of accountability, control, and tax collection within the industry.
The Georgia Beer Wholesalers Association (GBWA) represents the 42 distinct wholesale beer distributors in Georgia. Our wholesalers directly employ nearly 3,000 Georgians. We make a major impact on the state economy through our purchase and operation of trucks, warehouses, computers, and many other capital items.